You’re a Gem is a figurative expression used to recognize and compliment one’s individuality, uniqueness, and value.

Our brand has transformed this phrase into a physical and tangible reminder of your beauty and rarity through our line of products.

The beauty industry has made strides towards acknowledging diversity. Companies are making an effort to recognize and include individuals of unique backgrounds. However, there is still a lot of work to be done in this arena. Historically, the beauty industry works similarly to a Lapidarist. 

Lapidarist’s polish stones for the sake of aesthetic pleasure, and in turn the stories, lived experiences, and rough edges of the stones cease to exist. The same may be said of the beauty industry, which despite its efforts requires a great deal of change. For these reasons, we need transformative brands that not only recognize but celebrate uniqueness.