The Nail Industry's First Ever Affirmation Brush

As a beauty consumer myself, I am well aware of the psychology tactics that name brand beauty companies use to increase consumer spending. For instance, it is advantageous to utilize a target audience’s vulnerabilities to market a product specifically as a prospective solution to that insecurity. Therefore, I did not want to rely on exploitative tactics in the development of my product. On the contrary, I wanted to ensure our product for you cultivated a sense of serenity and an opportunity to feel empowered. Consequently, I knew I had to be meticulous about the choices we made when designing our product.

I want you to become self-assured rather than relying on a product to conceal ‘imperfections’ according to social beauty standards. With that in mind, I created an affirmation brush, an innovation that has not been done before in the nail industry. 

As I've struggled with my own insecurities, I realized that smaller, ritual-based actions towards confidence eventually lead to a genuine change in perspective. Practices like affirmations are sometimes disregarded by people because they do not provide immediate results, but it is the consistent and repetitive nature of affirmations that allow one to believe in them fully. The goal of placing the affirmation specifically on the brush is that you will be able to repeat the affirmation subconsciously numerous times in a single use, slowly contributing to a positive outlook on yourself, while also transforming your nails, one stroke at a time.